Insights on Travel from Costa Rica Expeditions’ Founder Michael Kaye and his Expert Friends.

Archive for March, 2010

“What kind of Travel Sales Copy Works Best? Comment and Replies”

Last week’s post received 10 very interesting comments.  I have been trying unsuccessfully to find the time to reply to them all week.  So I am using this week’s post for the replies.
Janet Band said:
Michael, I much prefer the edited copy. I want travel copy to be evocative, not overbearing. Labored imagery and cliché detracts. [...]