I have strong opinions about how to write travel sales copy—so strong that years ago I wrote:
MICHAEL’S RULES FOR WRITING TRAVEL SALES COPY.
(Written for internal use to save time and keep my pulse rate down when editing copy.)
Rule #1: Avoid clichés like the plague
Cliché: An expression or idea that has become weak, tiresome, stale, trite [...]

In last week’s post and comments we looked at this topic from the point of view of the traveler.  I thought you might find it interesting to look at it from the other side of the fence.
One of our lodges, Tortuga Lodge has no road access.  Guests often arrive by boat and leave in light [...]

This is a continuation of the February 1 post.
By the time the soaked clothes in our suitcases had been sent to the laundry to be dried, I was already thinking if I had handled the situation more cleverly my luggage would have been safely stored on the train in someplace other than my shower.

I have been thinking a lot about this trip, but beyond a reminder in my calendar to select the participants in June, I have been coming up with more questions than answers.
For a start thanks and kudos to Jennifer Fletcher for coming up with a great name. Time of Your Life.
On the other [...]